UTM (Urchin Tracking Module) is a set of parameters used in URLs to help track the effectiveness of marketing campaigns. They allow you to collect website traffic data from various sources. UTM parameters are added to links to monitor where traffic is coming from and how users navigate the site.
Purpose of Using UTM
The main purpose of using UTM is to accurately latest mailing database track website traffic sources. This allows you to identify which marketing campaigns are most effective. UTM parameters allow you to:
Tracking the effectiveness of advertising campaigns
Personalization of marketing activities
Optimization of advertising expenses
With UTM, businesses can better understand which traffic sources generate the most conversions. For example, you can learn whether users arrive at a website through Google Lighthouse or Rank Math .